The Guardian reports today that the South Korean government has slashed the quota of indigenous films that must be shown in their country’s cinemas.
The quota was introduced in 1966 as a measure to protect the native film industry against the domination of foreign films–cinemas were obliged to show native films for 146 days a year. That’s been reduced to 73 days.
It was mainly Hollywood that threw itself on the ground and trashed its feet and hands in a temper tantrum over this protectionist policy. It should not surprise any cynical person that this adjustment in policy is the preamble to a negotiation between South Korea and the USA that will result in a significant trade agreement.
Over the past forty years South Korea has developed a thriving film industry, with talented writers, directors, actors and crew that produce well-crafted and beautiful films. Of course, I’m aware that I’m not seeing everything that emerges from South Korea, just like not every Irish film is seen outside of Ireland (thankfully).
Since the South Korean people are hugely supportive of their indigenous film industry (rather like the Danes), it is hoped that this change in policy will not adversely affect the popularity of native cinema. Last year the market share for domestic films rose to nearly 60%. In Ireland we can only dream of figures like that!
My guess is that it’s unlikely that 60% will be the figure at the end of this year. It’s inevitable that this policy will adversely affect native films. At least the South Koreans had forty years to build up their industry to the point where they are the admiration of many countries around the world of a similar size.
Let’s hope their foundations are strong, and they can continue to create great films despite the influx of competition from foreign markets.